Opinion

Have you ever wondered how often you need to post to optimise a brand's growth on social media? Neil Patel, known in digital marketing circles as the ‘SEO guru’, recently analysed the numbers of thousands of accounts on the main social apps and came up with the answer: on Instagram, for example, the recommendation is to publish four to seven stories a day, around three to seven reels a week, images two to four times a week, lives once or twice a week, a carousel a week and between nine and 38 comments a day. Are you surprised by the amount of work that awaits you?

According to Informa D&B's latest barometer, the first half of 2024 saw 27.263 new companies set up in Portugal and 1.074 insolvency proceedings. At first glance, this is clearly a positive ratio in terms of the vigour of the domestic business fabric, but to what extent can analysing the figures give us any insight into the management of a business?